Saxdor Yachts Ventures into Mexico in Partnership with Performance Boats
Saxdor Yachts is making a noteworthy entrance into the Mexican market by forming a strategic collaboration with Performance Boats, the foremost family-operated marine company in the nation. This partnership signifies a crucial advancement in Saxdor’s expansion throughout the Americas, with Performance Boats being appointed as the brand’s inaugural official dealer in Mexico. By bringing Saxdor’s cutting-edge, high-performance models to the Mexican clientele, this alliance establishes Mexico as an essential center for Saxdor’s forthcoming growth in the region.
Performance Boats: A Reputable Brand in Mexico’s Maritime Sector
Having over 33 years of expertise, Performance Boats is Mexico’s largest family-run marine enterprise. Renowned for its outstanding customer service, the company has forged a solid reputation by representing elite brands like Ferretti, Boston Whaler, Fairline, and Pershing. To date, Performance Boats has sold over 4,000 units and operates from eight strategically positioned facilities throughout Mexico, which include full-service marinas, dry storage, and fueling stations. The company provides an extensive array of services, such as maintenance, storage, and yacht management, guaranteeing a smooth experience for their customers.
A Significant Milestone for Saxdor’s International Growth
This alliance marks a significant milestone for Saxdor Yachts, which has quickly augmented its global presence since its inception in 2019. By penetrating the Mexican market, Saxdor intends to address the varied boating requirements of the nation, spanning the pristine waters of Cancún to the Pacific coastline and inland lakes. The brand’s adaptable models, celebrated for their fusion of performance, design, and innovation, are poised to elevate the boating experience for Mexican aficionados.
Localized Assistance and After-Sales Support
Performance Boats’ dedication to quality service is a pivotal element in this partnership. Saxdor owners in Mexico will receive localized assistance, featuring a bilingual team fluent in both Spanish and English. The company provides a complete array of after-sales services, including technical support, ensuring each Saxdor boat performs at peak levels. Furthermore, Saxdor aims to create a spare parts storage facility in Florida, which will enhance after-sales support for both U.S. and Mexican clients by minimizing response times and assuring swift access to crucial components.
Enhancing Saxdor’s Footprint Across the Americas
This collaboration with Performance Boats is part of Saxdor’s wider strategy to reinforce its presence across the Americas. By collaborating with a well-established dealer like Performance Boats, Saxdor is set to offer its high-quality, innovative boats to a new demographic in Mexico. The partnership will grant local boating enthusiasts access to Saxdor’s cutting-edge fleet, supported by decades of industry experience and a customized customer journey.
Saxdor’s Swift Expansion and Future Aspirations
Since its debut in 2019, Saxdor Yachts has witnessed extraordinary growth, producing over 1,000 boats in just a few years. The brand has garnered attention for its inventive approach to yacht design, especially with its revolutionary entry-level 200 and mid-range 320 models. Now, with the launch of the Saxdor 400 GTO, the company is poised to make a significant mark in the 40-45 ft sport boat sector, further cementing its status as a frontrunner in the industry.
This partnership with Performance Boats is anticipated to play a vital role in Saxdor’s ongoing success, as the brand seeks to broaden its influence and fulfill the rising demand for high-performance yachts in Mexico and beyond.
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